The Pest Control Toolbox for Online Marketing & Software Solutions
SEO stands for Search Engine Optimization. Optimizing your website, Digital Ads, PPC and more is the process of putting your company data, answers and information in the place and format google likes so it picks you when someone is searching for an answer. It is the foundation of Digital Marketing and will last even if you trim your paid advertising.
On the Internet your website is the show case of your company. When a person looks at your website you have only a few seconds to convince them to stay on your site and look around.
NO! I have seen some nice $10,000 and higher websites. They look pretty but they have no SEO inside or outside the website. Unless a person writes down the web address or company name no one will ever see the website. They would be better off getting a website for half the cost and put the rest into SEO.
Simple! Invest in SEO with a company that knows what they are doing. SEO is a collection of efforts in putting data into the internet where google can find it. Google wants to verify they are answering the person’s question correctly. Some companies tell you they will run Facebook ads for you and that is SEO. At PCTOMS we see that as 1/20 or less of SEO. Think about it, if you are in less than 5 categories and Google changes things up in 1 category, it hurts you. If you are in 20 categories and Google changes 1 it does not hurt so much.
Give google the correct data about your company and put it in all the places that Google likes finding data. The easier you make Google’s job, the more likely you will be on the first page. As an example, we were successful in getting a company on the first page of Google where other larger companies had failed. Having first-hand knowledge of the industry along with the technical capabilities, we stand a good chance of tailoring the right message that Google will favor.
Digital Marketing is the broad term for Marketing on the Internet. This includes websites, social media, email blasting, youtube videos, and lots more.
The cost is not really as important as the ROI or Return On Investment. Would you put up a $1000 if it returned $10,000? Marketing is not guaranteed, which is why most digital marketing companies make their clients sign a 6 or 12 month contract. You generally don't know until after about 6 months if their efforts are working or not. We have no long term contract, but do ask for you to give it a reasonable try. You have the option to cancel each month.